Warning: maintain professionalism at all times!!

Gordon Brown has apologised for the “bigot woman” comment,  he made on Wednesday in Rochdale.  This immediately struck a chord with me.  Sometimes I overhear consultants talking about candidates who have performed exceptionally well during interviews,  however once the interview has ended or they leave the building, they risk ruining all of their hard work by letting their guard down.

For example: being rude to the receptionist on the way in / out of the interview.  Becoming too informal with the interviewer.  It is so easy for this to occur, however we must always be fully aware of our personal or corporate reputation at all times!! Remember that more often than not you represent a company or in Mr. Browns instance, a party.  By forgetting your corporate reputation for a split second, you run the risk of tarnishing your reputation as well as that of your business.  It can take a lifetime to build up a good corporate or brand image, but only a moment for it all to come crashing down irreparrably.  

With the general election less than a week away, it will be interesting to see the impact this comment has on Labour’s popularity!

Bigot, Gordon Brown, Interview advice, interviews