Ensure your LinkedIn page optimises the right key words as part of your job search, the most obvious place is under skills and experience as consultants will use Boolean LinkedIn searches. Use the correct key words wherever possible.

I wanted to share with you a few simple but effective ways to improve your visibility online. These days good consultants employ excellent boolean search strategies and are always determined to find good candidates.  We are less reliant on advertising responses and particularly for specialist roles rely upon proactive searching of candidates via LinkedIn or key recruitment websites.  So if you don’t want to go to the effort of applying for roles, simply optimise yourself and you will be certain someone like me will find you!

These days most of us know about SEO (search engine optimisation). For years companies have been working out the search engine algorithms employed by Google.  I read a fascinating book which I would recommend named after the Goolge button, ‘I’m Feeling Lucky’ . This book gives you an insight into the early inner circles of the Google sanctum.

How does this relate to your job search?

There is a more passive way of finding a new job by ensuring your web presence is optimised! Firstly start with your CV.  If you place your CV on websites like Monster you are prompted to select your key words to maximise your visibility.

Make your CV SEO friendly

Consultants like me will attempt to hunt you down with boolean search strategies to identify the closest fitting candidate to our jobs. If you want to be found, just like your company website, you will need to be SEO friendly.

For example, if I am recruiting for Head of eCommerce, I will search under the key words ‘Head of eCommerce’ or ‘Head of online’ and so on.  If your job title is senior online and content Manager, I may not find you.

If you are looking for a particular job title, repeat these key words on your CV to ensure you come appear high in searches.

Optimise your LinkedIn profile

Ensure your LinkedIn page optimises the right key words as part of your job search, the most obvious place is under skills and experience as consultants will use Boolean LinkedIn searches. Use the correct key words wherever possible.

boolean, Curriculum Vitae, cv, Linkedin, online cv, Search Engine optimisation, SEO